On the Spotlight on Your Book and Business, Becky Norwood interviews, Charles George about: How direct and brand marketing have merged to be called marketingThe difference between customer acquisition and customer retention and why a thriving business needs bothThe power of Facebook adsWhy email marketing is one of the most profitable marketing channels for small businessesTypes of emails to send and whenWhy you want your marketing to resemble a sitcom versus a blockbuster moviewhy life and … [Read more...] about Spotlight Publishing Showcase – Interviews Charles George
email marketing
Does Your Welcome Email Connect You and Your Subscribers?
When you first meet someone, what do you normally do? Do you look them in the eye? Do you greet them and say, “Hello”? Do you shake their hand and then start a conversation? Or do you look down, mumble something under your breath, and then choose to continue focusing on your work? Or even worse, do you choose to ignore the person entirely? Hopefully not...this is terrible! Today, technology gives us the opportunity to connect with people and build … [Read more...] about Does Your Welcome Email Connect You and Your Subscribers?
How Effective is Your Email Marketing?
One of the first things I do when I start consulting with a business is to analyze their email marketing. How do you know if you are doing a good job with your email marketing efforts? There are 5 components of effective email marketing. Let’s look at each component in-depth. 1. Building the List The first step of any good email marketing campaign is increasing the size of the list. To build the list, you need a lead magnet.What type of lead magnet are you using to … [Read more...] about How Effective is Your Email Marketing?
13 Email Marketing Insights That Will Inspire You
Can these short snippets of marketing wisdom inspire you to think differently about email marketing? These are some of the best quotes that I found about the power of email marketing. If you are not focusing on email marketing as a primary marketing channel, then you are missing out on a huge opportunity. After each quote, in green text, I share my thoughts and how to apply the quote to your business. — “I have literally built a multi-million-dollar business on the … [Read more...] about 13 Email Marketing Insights That Will Inspire You
How To Turn Your Email List Into An Active Audience
Did you know that according to the Campaign Monitor for the last 10 years email has generated the highest ROI for entrepreneurs and marketers? Not having an audience to read your books, or to interact and engage with is no fun. Not having an audience is also detrimental to your business. In fact, the single biggest difference between successful authors and authors who aren’t as successful is an audience. The good news is today anyone can build an email list and audience for their business. How … [Read more...] about How To Turn Your Email List Into An Active Audience