With this report, Charles will analyze each aspect of your email marketing and then suggest ways that you can improve your email marketing. He will look at each aspect of your email marketing from how you are building your list, the lead magnet, the landing, thank you and download pages, the welcome email, up to 3 autoresponders, up to 3 promotional emails, review your newsletter, and then make recommendations based on your email analytics. You will receive a custom report tailored to your business that analyzes each aspect of your email marketing and then makes recommendations on how to improve your email marketing.
The final report includes:
1. Analyze the Lead Magnet
-What type of lead magnet is building the list?
-Does the lead magnet deliver on the 4 primary purposes of a lead magnet?
2. Examine The Landing Page
-The Design of the Page- the layout, the colors scheme, the overall design of the page, images, etc.
-The copy on the page such as the headline, sub-headlines, bullet points, calls to action, etc.
-Any images on the page
3. Evaluate how you are building the email list.
-Determine free list building activities.
-Review paid media buys on how the list is increasing.
4. Review the effectiveness of your email marketing based on the customer’s experience.
-Review the Welcome Email
-Review up to 3 Autoresponders – Review the autoresponder’s purpose, headline, promotional copy, bullet points, etc.
-Review One Newsletter – review the newsletter structure, content, offers, etc.
-Review up to 3 Promotional Emails – review the headline and copy of up to 3 promotional emails and then make suggestions on improving results.
5. Inspect the Email Analytics
-Charles will inspect and then make recommendations based on your email analytics.
-How often you are sending emails.
-How often you are sending promotional emails.
-Plus, analyze and make preliminary recommendations on specific email analytics such as average email open rates, average email click-through rates, etc.
If you need immediate assistance, call 804-657-7055.