When I first met Tina Glasneck, she was a USA Today Best-Selling author. She was speaking at an author’s conference about email marketing. We talked for much of the day about our businesses, opportunities, and challenges. Toward the end of the day, Tina mentioned that even though she had an email list of 30,000, she was not getting a lot of engagement or generating a lot of revenue from the list. I found this fascinating and became curious about how a list this size was not generating … [Read more...] about (Case Study) Tina Glasneck From Close to Giving Up To Amazon Best Selling Author and Speaking at Dragoncon
Case Studies
Case Study: Kelli Kelley – Purpose Driven to Support Families with Medically Fragile Babies
When I first met Kelli Kelley, I interviewed her on the Walking With Families podcast, that I co-created with the Ronald McDonald of Charlottesville, VA. What immediately stood out was Kelli’s passion for helping families in the neonatal intensive care unit (NICU). Kelli took her own NICU experience, created a nationally recognized non-profit, Hand to Hold, and is now a thought-leader in this space. As I got to know Kelli, I began to learn more about her organization and her … [Read more...] about Case Study: Kelli Kelley – Purpose Driven to Support Families with Medically Fragile Babies
Case Study: Thomas Webb- Building An Audience of Raving Fans
Case Study: Financial Analyst Writes His First Science Fiction Novel, Focuses on Building His Email List, Launches His Second Book to a Legion of Raving Fans, and Then Lands on Amazon’s Best Seller List. Thomas Webb is a financial analyst, who helps people plan for their future. Part of Thomas’ job is to crunch numbers each day. What Thomas learned over the last several months is how to plan for his own future as an author and how to grow his audience every day. He has learned the … [Read more...] about Case Study: Thomas Webb- Building An Audience of Raving Fans