Conversion experts are a new expertise brought on by the merging of digital marketing and direct response marketing to build brands. Conversion experts understand content marketing to engage prospects at the top of the marketing funnel. Plus, we know how to move people throughout the customer journey. Conversion experts create content to segment an audience, engage visitors, provide value, and build relationships. We write long-form front-end sales letters to convert prospects into first-time customers. We connect on social media with new people and our current audience. We leverage email marketing to drive engagement, increase trust, and generate revenue. We write copy for highly profitable backend promotions that create loyal … Read More about What is a Conversion Expert?
What is a Conversion Expert?
Interview of Charles George
On the Spotlight on Your Book and Business, Becky Norwood interviews, Charles George about:
- How direct and brand marketing have merged to be called marketing
- The difference between customer acquisition and customer retention and why a thriving business needs both
- The power of Facebook ads
- Why email marketing is one of the most profitable marketing channels for small businesses
- Types of emails to send and when
- Why you want your marketing to resemble a sitcom versus a blockbuster movie
- why life and marketing is all about building and maintaining relationships
Listen to this interview as Charles shares different ways for authors to promote their books and build a personal brand.
In this podcast episode, Mary Foley shares how she teaches women entrepreneurs how to rev up their business and keep their red capes flying. Her goal is to help women entrepreneurs achieve their dreams and make an impact. On this podcast, Mary … [Read More...] about 5- Mary Foley – Rev Up Your Business and Keep Your Red Cape Flying
Recent Blog Post
Recently one Sunday morning, I turned on the radio while I was making breakfast. I heard this preacher who captivated my attention. I remembered listening to this same man on the radio many years ago. As I was listening, it occurred to me that this … [Read More...] about Forge Your Legacy – Your Dreams Can Live On, Even After You Die