Conversion experts are a new expertise brought on by the merging of digital marketing and direct response marketing to build brands. Conversion experts understand content marketing to engage prospects at the top of the marketing funnel.  Plus, we know how to move people throughout the customer journey. Conversion experts create content to segment an audience, engage visitors, provide value, and build relationships. We write long-form front-end sales letters to convert prospects into first-time customers. We connect on social media with new people and our current audience. We leverage email marketing to drive engagement, increase trust, and generate revenue. We write copy for highly profitable backend promotions that create loyal … Read More about What is a Conversion Expert?