Conversion experts are a new expertise brought on by the merging of digital marketing and direct response marketing to build brands.
Conversion experts understand content marketing to engage prospects at the top of the marketing funnel. Plus, we know how to move people throughout the customer journey.
Conversion experts create content to segment an audience, engage visitors, provide value, and build relationships.
We write long-form front-end sales letters to convert prospects into first-time customers.
We connect on social media with new people and our current audience.
We leverage email marketing to drive engagement, increase trust, and generate revenue.
We write copy for highly profitable backend promotions that create loyal customers who advocate for the business.
We optimize online sales funnels and systems to maximize revenue.
We create unique irresistible offers that convert.
Finally, we buy media, like Facebook ads and dedicated emails, to test and scale profitable campaigns.
Conversion experts build brands and online audiences that are customer-focused and result in a positive ROI.
Here are a few of Charles’ favorite success stories:
1) Partnering with the Ronald McDonald House in Charlottesville, VA to start the Walking with Families podcast for families with critically ill children. Within 3 months of launching the podcast, people were listening in all 50 states and in 38 countries around the globe.
2) Hand to Hold, a non-profit that helps families who have a baby born in the neonatal intensive unit (NICU).
In 18 months, Hand to Hold’s online presence grew, and revenue/donations surged.
Hand to Hold’s Facebook page grew from 14,000 likes to now over 29,000 likes. Traffic to the website is now 25,500 visitors per month up from 13,000 visitors when I started working with them. Their email list was about 1,500 subscribers, and they sent one email every two or three months. Today, their email list is about 9,000 subscribers, growing daily, and now they send a content-based newsletter each week, along with several promotional emails each month. The donate now button in the newsletter is the most clicked link, followed by parents requesting support.
3) A third favorite success story is helping an author go from no book, no website, no social media presence, and no email list to within two years having 15 published novels, an email list of 25,000 hungry readers, and monthly revenue double to triple the size of her engineer spouse.
Read more accolades from other clients.