If you are a coach, author or speaker, one of the most important activities to market your business is to build your audience.
Today, email is one of the most profitable marketing channels. Email provides one of the most effective ways to build a relationship with your audience and increase the know, like and trust factor that leads to an increase in revenue.
Here are a few stats about email marketing:
“66% of consumers have made a purchase online as a direct result of an email marketing message.”- the Direct Marketing Association.
Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost according to Forrester Research.
According to the Direct Marketing Association for small businesses in the United States every dollar invested in email marketing yields 4,300% return on investment.
There are 3 components to building a successful email list, the email strategy, the email content to promote specific products and services, and building the email list.
Charles offers services designed to make your email marketing more effective and profitable.
1. Email Marketing Services
– Email Marketing Analysis
Charles will analyze your website and email marketing efforts based on his proprietary email marketing checklist. He will analyze how you are building your list, your landing pages, your lead magnet, the audience you are targeting, plus the emails that you send. He will then provide an in-depth analysis on how to improve your email marketing. Once the email marketing analysis is complete, the next step is the email marketing strategy session to review the report and talk about how you can improve your results.
– Email Marketing Strategy Session
During this session, Charles will review and discuss your email marketing analysis. He will provide invaluable insight on how to improve your email marketing efforts. He will share insights on how often to send an email, how to write the copy of promotional emails, the types of content to include in your newsletters, how to build your email list, improve the email open and click-through rates, etc. The Email Marketing Analysis and the Email Marketing Strategy Session will provide you an in-depth analysis along with specific strategies on how to improve the results of your email marketing efforts.
– Done With You Audience-Building Coaching
Building your audience is one of the most valuable activities that you can partake. With this program, Charles will meet with you once per week for 60 minutes to assist you in building your audience through email marketing. Whether it is market research to identify your audience, assisting you with Facebook ads, creating offers, measuring the success of your audience-building efforts, tracking results, media buying, or monetizing the audience, Charles will help you build your audience.
2) Email List Building Services
Facebook has developed the most targeted ad platform available today. What sets Facebook’s ad platform apart from other forms of advertising is being able to target the right audience and the cost per result is less expensive than other forms of advertising. Plus, Facebook offers 14 different types of ads to target your audience to meet your goals and objectives.
– Facebook Ad Review
Charles will review your Facebook ads from the targeting, the copy, the ad image, and the results that you are achieving with the ads. During this session, he will provide guidance on ways to improve your Facebook ads.
– Facebook Ad Creation
The image and the copy are both critical to the success of Facebook ads. The image’s purpose is to grab attention. The Facebook ad copy further qualifies the person prior to them clicking on the ad. The copy of a Facebook ad is critical to generating higher quality leads. The copy also contributes to higher email opt-in rates, lower cost per conversion, higher Facebook engagement and less expensive Facebook ads.
Charles will assist in creating Facebook ads.
– Lead Magnet Development to Build The List
Charles will guide you in creating your lead magnet to build your email list. One of the most effective types of lead magnets is a pdf report that can be downloaded. Charles will guide you in creating the lead magnet to build your email list.
– Landing Page Creation
This short-copy “squeeze” page is designed to increase the size of the email list and bring in leads and revenue. It is one of the most important pages on your website. It is responsible for generating leads and increasing the size of the email list. For the landing pages, normally there are either two or three pages needed, the landing page that promotes the lead magnet, the thank you page once a person opts-in, and the download page. Charles will help you write the copy for each page, and can help you create the pages for your site.
– Done for You Facebook Ads
Charles offers this service to a few select clients. With the Done for You Facebook Ads Service, Charles will manage your Facebook ads to help you meet your goals and objectives. Charles charges a monthly fee to manage the ads and Facebook charges your credit card for the ads.
Want to grow your audience? Need help building your list? Facebook ads not performing? Contact Charles.
3) Copywriting Services
– Email Marketing Newsletters
(E-newsletter/E-zine) – E-mail newsletters are one of the most effective tools for building a loyal following of subscribers. Newsletters drive engagement and revenue. Charles will help you either establish or optimize your current newsletter. This includes designing the format, coaching you in creating the content for the newsletter, ways to improve engagement. Learn more.
– Promotional Emails
romotional emails are used to push one offer. It can be for lead generation or promoting a paid products/services. Promotional emails can be sent to other email lists or to the house subscriber list. Charles will write either one email or a series of emails. Each email is normally between 100 – 400 words. Learn more.
– Autoresponder/Funnel Emails
Autoresponders are triggered emails that are sent in a sequence. The purpose of an autoresponder is to build rapport with the prospect or customer and promote a product or service. Autoresponder emails can be either a single email, like a welcome email or a series of emails that build demand for a product or service. Learn more.
4) Custom WordPress Websites
Do You Need A Custom Website For Your Business?
Each website is designed to maximize lead generation for your company, whether it is a phone call, an email opt-in, a phone call, or some other call to action.
Upon completion, your site will be designed with the very latest research from major companies like Google, Facebook, and other authoritative websites.