Case Study: Financial Analyst Writes His First Science Fiction Novel, Focuses on Building His Email List, Launches His Second Book to a Legion of Raving Fans, and Then Lands on Amazon’s Best Seller List.
Thomas Webb is a financial analyst, who helps people plan for their future. Part of Thomas’ job is to crunch numbers each day. What Thomas learned over the last several months is how to plan for his own future as an author and how to grow his audience every day. He has learned the important numbers behind managing a successful marketing campaign to sell books, build an email list, and then how to monetize the list in different ways to earn more revenue from the list.
Overcoming The Biggest Challenge of the Journey
When Thomas Webb first met Charles George, he was about to release his very first book.
“When I first met Charles, I had very little knowledge of online marketing strategies (or their importance to my business)” proclaims Thomas.
The biggest challenge Thomas faced was he didn’t have an audience that knew who he was, who had read any of his books, or whom he could market and promote his books.
After their initial phone call, Charles gave Thomas a few actionable tasks to complete. Simple tasks that would allow him to start building his email list. Thomas acted and quickly completed those tasks!
Over the next several months, Charles taught Thomas how to use Facebook ads (along with other methods) to grow an email list, what numbers to track, and how to leverage his email list.
Thomas shares “Charles has helped me multiply my reach many times over, taking my meager email list from less than fifty subscribers to thousands. Charles helped me utilize social media ads to locate my target audience. Then, through his direct marketing knowledge, he assisted me in crafting precise email campaigns that resulted in strong ROI.”
As Thomas’ email list grew, Amazon started reporting more copies of his first book being sold each month.
After Thomas wrote his second book, he emailed his list and let them know about the new book. To Thomas’ surprise, the number of copies sold and the revenue from the second book surpassed the first book. Plus, because of his new book, more people purchased the first book also. This led to Thomas landing on Amazon’s top 10 bestselling author list. He reached number 6 in his category. Thomas was delighted!
Now, that Thomas has an audience of fans (an email list) that are eager to hear from him each week, he is planning new ways to connect withhis audience like workshops and writingretreats.
Thomas Shares His Gratitude
“Since I’ve started working with Charles, I’ve been able to leverage his phenomenal marketing expertise through our enjoyable weekly meetings. And now, thanks to Charles, I am armed with knowledge about the business, viable revenue streams that had not even previously been on my radar, and an expanded way of thinking in regard to growing my business. Not to mention, I now possess a valuable and marketable asset in my email list (one that continues to grow daily, in no small part because of Charles).
Charles is a marketing guru, and I highly recommend you hire and work with him.”
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Thomas’ Tips For Growing An Author Audience To Sell Books.
Finally, Thomas shares four tips that he has learned about building his email list and author-audience.
Know Your Audience– I knew the type of books I wanted to write and then I wrote the books. Next, I invested money in building my audience. I took action and completed the tasks given to me by Charles each week. Charles helped me identify and reach people who would be interested in my books, shared how to communicate through email, and how to promote my books to my list.
Knowing your audience is the most important part of any marketing campaign. If you know the types of books you want to write, chances are Charles can help you identify how to reach people who are interested in your books.
Focus on Building Your Audience – when you focus on building your audience, you probably will not see an immediate ROI, but as your email list grows you should start seeing the impact that it is having on your business.
Invest In Yourself –investing in yourself is one of the most important things you can do for your career and your business. Often, we may not understand how to achieve a certain goal, so it is important to hire people who can help us grow! There may be an initial investment but investing and believing in yourself is one of the most valuable things you can do.
Implement and Take Massive Action– Time is of the essence! My email list will never be at zero subscribers again. Now every week, I email my list. Every email has an offer if I want to promote my books or a fellow author, I tell my email list. The revenue that I am earning is in direct correlation to the size of my email list and how engaged the list is. It is a resource that I will always have and a fanbase who I will always appreciate.
From Financial Analyst to Literary Samurai
The most valuable thing you can do for your business and your career is to invest in building your audience. Building an audience allows you to create a legion of raving fans, who are excited about getting to know you. Building an audience gives you the opportunity to connect with people who have purchased your books, who will buy more books, plus other products and services from you.
Understanding the fundamental principles along with the core concepts on how to build your audience allows you to go from selling your books to a few people to expanding and growing your audience as large as you desire.
In four to five months, Thomas has transformed from a financial analyst to a literary samurai who now has an audience that he can continue to build, who are excited to hear from him, and who will purchase his books and other products.