– Blog Posts & Articles
Articles are one of the most valuable types of content for a website.
Articles are beneficial for:
- Building a site’s authority around a topic
- Earning trust
- Increasing traffic
- Segmenting site visitors by topic and interests
- Ascending sites visitors throughout the customer journey
- Building online audiences
- Engaging visitors
- Introducing new ideas, products, and services
- Overcoming prospect objections
- Selling current products
Blog posts and articles are the most versatile pieces of content on a website.
Most of the blog posts and articles I write are at least 800 words. Typically, each article ranges in the 1,200 – 1,500 word range. Some articles are longer and can be as high as 2,500 words depending on the purpose of the article.
Topics I write about are digital marketing, email marketing, list building, Facebook ads, writing persuasive copy, planning content, using content to build an audience, moving people throughout the customer journey, direct marketing, plus other online marketing and business building topics.
Do you need articles for your website?
– Email Newsletters
(E-newsletter/E-zine) – E-mail newsletters are one of the most effective tools for building a loyal following of subscribers. Newsletters drive engagement and revenue.
Charles will help you establish and optimize your current newsletter. This includes designing the format, coaching you in creating the content for the newsletter, ways to improve engagement, generating revenue, etc.
Do you want to improve the results of your e-mail newsletters?
– Promotional Emails
Promotional emails are used to push one offer. It can be for lead generation or promoting a paid products/services. Promotional emails can be sent to other email lists or to the house subscriber list. Charles will write either one email or a series of emails. Each email is normally between 100 – 400 words.
Do you need promotional emails that will engage your list to sell your products?
– Autoresponder/Funnel Emails
Autoresponders are triggered emails that are sent in a sequence. The purpose of an autoresponder is to build rapport with the prospect or customer and promote a product or service. Autoresponder emails can be either a single email, like a welcome email or a series of emails that build demand for a product or service.
Contact Charles about writing autoresponder emails to promote your product or service.
– Cases Studies
A case study is an in-depth story about a client’s business. Each case study features the problem the client experienced, the solution to solve the problem, and the results along with how the client benefited. Case studies share real results customers experienced the stories behind the accolades.
– Long and Short Form Sales Letters
The purpose of a long-form sales letter is to sell a product or service. Sales letters are written for prospects to become customers, first-time customers to become loyal customers, and loyal customers to become advocates.
Long-form sales letters are the crème de la crème of direct response copywriting. Direct response copywriters invest years of time and training mastering long-form sales letters. I have personally invested more than 15 years perfecting this skill.
Here are other complimentary products to long-form sales-letters.
• Short-form sales letters
• Long-form sales letters
• Video sales letters
• Check out pages
• Order forms