One of the first things I do when I start consulting with a business is to analyze their email marketing. How do you know if you are doing a good job with your email marketing efforts? There are 5 components of effective email marketing. Let’s look at each component in-depth. 1. Building the List The first step of any good email marketing campaign is increasing the size of the list. To build the list, you need a lead magnet.What type of lead magnet are you using to … [Read more...] about How Effective is Your Email Marketing?
Newsletter Marketing
5 Ways to Increase Email Open Rates
Today, according to Radicati email report in 2018, 281,100,000 emails were sent and received each day. By the end of 2019, the number of emails sent is supposed to increase to 293.6 billion per day. The number of emails sent will continue to increase by five percent each year. By 2021, email is expected to grow to 319.6 billion emails sent per day. First, these numbers are staggering. But, I am not surprised by the number of emails sent each day. Email is one of the most profitable marketing … [Read more...] about 5 Ways to Increase Email Open Rates
7 Reasons Why Email Newsletters are the “New” Business Model
Recently, I read an article that talked about how companies from news organizations, non-profits, start-up solo-preneurs, and larger publishing companies were launching new businesses that were based on an email newsletter. The article even stated that so many new email newsletters are being created today that it is the “New” business model. I found this fascinating for several reasons! The article went on to talk about things like how to get started creating an email newsletter, … [Read more...] about 7 Reasons Why Email Newsletters are the “New” Business Model
15 Ways to Identify Your Customer’s Wants, Needs and Desires
The real secret to understanding your ideal customer is research. Research is invaluable when planning your business, writing a blog post, creating products for your business, or communicating with prospects and customers. In fact, almost every aspect of your business will benefit by taking the time to understand the wants, needs, and desires of your ideal customer. Understanding your customers will allow you to connect with them on many different levels emotionally, relate to … [Read more...] about 15 Ways to Identify Your Customer’s Wants, Needs and Desires
Here’s the Truth About Advocating For Your Audience
When building an engaged author-audience, there are 3 main components. Audience– The audience is whom you are targeting. This is the most important part of any marketing campaign and can represent between 40-60% of the success of a campaign.Offer – The offer is the second most important component of a marketing campaign. The offer is how you present the products and services that you sell. Offers can be presented in different ways. Creating an offer that solves your audience’s wants, … [Read more...] about Here’s the Truth About Advocating For Your Audience