One of the first things I do when I start consulting with a business is to analyze their email marketing. How do you know if you are doing a good job with your email marketing efforts? There are 5 components of effective email marketing. Let’s look at each component in-depth. 1. Building the List The first step of any good email marketing campaign is increasing the size of the list. To build the list, you need a lead magnet.What type of lead magnet are you using to … [Read more...] about How Effective is Your Email Marketing?
Did you know that according to the Campaign Monitor for the last 10 years email has generated the highest ROI for entrepreneurs and marketers? Not having an audience to read your books, or to interact and engage with is no fun. Not having an audience is also detrimental to your business. In fact, the single biggest difference between successful authors and authors who aren’t as successful is an audience. The good news is today anyone can build an email list and audience for their business. How … [Read more...] about How To Turn Your Email List Into An Active Audience
Today, according to Radicati email report in 2018, 281,100,000 emails were sent and received each day. By the end of 2019, the number of emails sent is supposed to increase to 293.6 billion per day. The number of emails sent will continue to increase by five percent each year. By 2021, email is expected to grow to 319.6 billion emails sent per day. First, these numbers are staggering. But, I am not surprised by the number of emails sent each day. Email is one of the most profitable marketing … [Read more...] about 5 Ways to Increase Email Open Rates
With direct marketing, you either try to sell your product or service directly, or you can generate leads. There are pros and cons to both strategies. In this article, we will analyze both options, so you can decide what strategy is best for you. Advertising for the Direct Sale Going for a direct sale simply means that there is no means of capturing any contact information, except for when the prospect purchases. All advertising is geared toward selling the product or service.If … [Read more...] about Master Your Advertising with Lead Generation and Direct Sales
Last week I shared the 7 steps of a marketing plan. One of the most important components of a marketing plan is the Customer Persona Worksheet. The customer persona worksheet helps you keep the information about your customer in one place. Essentially it gives you a visual representation of your customer. This is super valuable for so many reasons. Here are just a few reasons why the Customer Persona Worksheet is beneficial: When you are writing copy, it helps you visualize … [Read more...] about How to Improve Your Marketing By Organizing Your Customer Information