• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Guest Posts by Charles

Charles George

B2B Digital Marketer, Copywriter, Email Marketing Specialist, & Conversion Expert

  • Home
  • About
    • About Charles
    • What is a Conversion Expert?
  • Content by Charles
    • Blog
    • Podcast
  • Services
    • Copywriting Services
    • Email Marketing Services
      • Email Marketing Analysis & Report
      • Email Marketing Strategy Session
      • Audience Building Coaching
    • Email List Building Services
    • Custom WordPress Websites
    • Speaking
  • Clients
    • Client List
    • Accolades
    • Case Studies
      • Case Study: Kelli Kelley – Purpose Driven to Support Families with Medically Fragile Babies
      • (Case Study) Tina Glasneck From Close to Giving Up To Amazon Best Selling Author and Speaking at Dragoncon
      • Case Study: Thomas Webb- Building An Audience of Raving Fans
  • Portfolio
    • Articles
    • Facebook Ads
    • Landing Pages
    • Case Studies
    • Long-Form Direct Marketing Sales Letters
  • Work with Charles
    • Start Here to Work with Charles
    • Complimentary Call
    • 90 Minute One-on-One Marketing Call
    • Write Now Weekly!
  • Contact

Does Your Welcome Email Connect You and Your Subscribers?

By

When you first meet someone, what do you normally do?

Do you look them in the eye? 

Do you greet them and say, “Hello”?

Do you shake their hand and then start a conversation?

Or do you look down, mumble something under your breath, and then choose to continue focusing on your work? 

Or even worse, do you choose to ignore the person entirely? Hopefully not…this is terrible!

Today, technology gives us the opportunity to connect with people and build relationships. 

Building relationships is timeless and doesn’t change. The technology and the way we can meet people is what is changing. 

Meeting people and building everlasting relationships are the keys to a successful life and business. 

So how do you use technology to build relationships with prospects and then lead them to become loyal advocates for your business?

How you welcome someone on to your email list can have a big impact on the relationship you build with the person. 

Often welcome emails do a poor job of connecting with the person, who just signed up for your email list. 

The purpose of the welcome email is to introduce the new person to your business, deliver on your promise, provide a positive experience, and then set the expectations for the relationship. 

Answer These 10 Questions to Create an Effective Welcome Email.

1) Do you welcome the subscriber? 

When you first meet someone, often the first thing you say is “Hi” or “Hello,” the welcome email needs to greet the person. Right now, many companies only require an email address to opt-in to their list. I prefer asking for the name of the person, so I can greet them my name in each email I send them. Most email companies say that personalizing email subject lines increases open rates, plus greeting someone by name improves email open rates. 

2) Does the welcome email deliver on the landing page’s promise?

What did you offer to get the person to subscribe to your email list? 

Does the welcome mail deliver on this promise? Is there a link to the download page or a link within the email to download the freemium directly? This is critical to building trust. You have to deliver on your promises. 

3) Is the link to download the Lead Magnet (Freemium) prominently displayed?

Providing the link to download the freemium is important. Often I include a download link at least twice in the email. The first link is in the second paragraph of the email. Often this is the exact sentence I use. “As promised, here is the link to your download (name of download).” 

I use the words as promised because I am building trust. I want to make sure the person receives what I promised them for subscribing. 

Also, I include a second link to download the freemium in the PS of the welcome email. This is so after the person reads the email, they can immediately click and not have to scroll back to the top. 

4) Do you introduce yourself and explain who you are?

Another important component is introducing you to the person. This does not have to be a short bio, but only just a paragraph or two. This is an opportunity to share who you are.

Another important component of a welcome email is to include a picture of you in the email. This helps create a personal connection with the reader. This picture helps improve future email open rates and create more engagement. 

5) Do you begin to build trust and start establishing a relationship with the reader?

Each component of the Welcome email is designed to build trust. Trust and respect are the capital that relationships and legacies are built upon. Each component of the welcome email is designed to build trust. 

6 ) Does it set expectations for the future?

Setting expectations is designed to create engagement with future emails. How many emails do you send each week? Tell the person what to expect. It can be a simple sentence such as “You will receive between one and three emails per week.” 

7) Do you talk about the topics you share in your email newsletters? 

The next portion is to start establishing the topics of your newsletters and emails. 
This is primarily to ensure the person opted-in to the right list and to build anticipation for future emails. Often this is a simple sentence such as: 

Here are some topics we will discuss: and then list 3 or 4 topics in bullet points. 

8) Do you begin to establish your authority?

Sharing a brief bio, the title of your newsletter header, the topics, your photo, delivering on your promise is all designed to build trust and establish your authority on the topic and why the person should invest their time in reading your newsletters and emails. 

9) Does it include links to other authority content?

The next step is to share other pieces of content. This is designed to establish your authority further and create engagement. These other pieces of content can also prime the pump and plant seeds for the next stage in the customer journey. 

10) Does the first email ask for a purchase?

There is a debate on whether the welcome email should include an offer. My answer is normally, “No.” I normally do not try to sell a product in the first welcome email. There are exceptions to this rule, but for the most part, I want to start establishing a relationship. Asking someone to purchase too quickly can hurt the relationship and deter people from purchasing in the future. Just like not asking people to purchase can teach your list not purchase from you. So, there is a balance. 

Normally, I choose to sell through autoresponders, newsletters, and promotional emails. I prefer the welcome email only to welcome the new subscriber, plus set the stage for future emails. 

There you have 10 different components of a welcome email to start building relationships with your subscribers. 

Filed Under: Blog, Email Marketing Tagged With: email marketing, welcome email

Primary Sidebar

What Is The Most Profitable Marketing Channel?

Do you want to grow your audience?
 
One of the most profitable ways to build your audience is by increasing the size of your email list.
 
According to the Direct Marketing Association, email marketing yields a 4,300% return on investment for small businesses in the United States.
 
ExactTarget reports for every $1 spent on email marketing, the average return on investment is $44.25.
 
VentureBeat indicates that email is the channel getting the highest ROI for marketers.
 
Companies using email to nurture leads generate 50% more sales-ready leads at 33% lower cost according to Marketo.
 
The secret to building your audience is to increase the size of your email list.
 
This free report reveals 101 ways to build an email list.
 
In the report discover:
-23 Ideas To Increase The Size of Your Email List With Social Media
 
-20 Ways To Build Your Email List With A Blog or Website
 
-More than 50 Free Ways to Build Your Email List
 
-Plus, much more.
 
Download the report now!

Improvise, Adapt, and Overcome

 

 

Write with Charles!

Write Now Weekly!

Today, everyone is a publisher, whether it is blog posts, newsletters, social media posts, podcasts, video scripts, speeches, books, or premium content like online courses and membership sites. Each Tuesday, we meet virtually to write for our … Read More about Write Now Weekly!

Categories

Copyright © 2023 . Earnings Disclamer. Disclaimer.Privacy Policy.Terms & Conditions