Charles George

B2B Digital Marketer, Copywriter, Email Marketing Specialist, & Conversion Expert

List Building

15 Ways to Identify Your Customer’s Wants, Needs and Desires

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The real secret to understanding your ideal customer is research. Research is invaluable when planning your business, writing a blog post, creating products for your business, or communicating with prospects and customers. In fact, almost every aspect of your business will benefit by taking the time to understand the wants, needs, and desires of your ideal customer.  Understanding your customers will allow you to connect with them on many different levels emotionally, relate to … [Read more...] about 15 Ways to Identify Your Customer’s Wants, Needs and Desires

Here’s the Truth About Advocating For Your Audience

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When building an engaged author-audience, there are 3 main components. Audience– The audience is whom you are targeting. This is the most important part of any marketing campaign and can represent between 40-60% of the success of a campaign.Offer – The offer is the second most important component of a marketing campaign. The offer is how you present the products and services that you sell. Offers can be presented in different ways. Creating an offer that solves your audience’s wants, … [Read more...] about Here’s the Truth About Advocating For Your Audience

Build Your Email List With 4 Specific Facebook Ad Strategies

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Today there are so many ways to build an email list it almost seems like the opportunities are endless. But what are the most effective strategies? With this article, we are going to look at using Facebook ads to build your email list. So, how can we get Facebook to become our marketing partner and leverage their hyper-targeted ad platform along with all of Facebook’s data to grow an email list? First, let’s look at the traditional direct marketing customer ascension path – … [Read more...] about Build Your Email List With 4 Specific Facebook Ad Strategies

How to Attract More Ideal Email Subscribers

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I talk about the benefits of building an email list in many of my articles. And the reason why is because email is one of the most profitable marketing channels available today.  But how do you increase the size of your email list? How do you get more email subscribers that are interested in reading and clicking the links in your emails? To build your email list, you need to create something of value and give it away in exchange for the person’s name and email address. The item you … [Read more...] about How to Attract More Ideal Email Subscribers

What Every Author Ought to Know About Understanding Their Audience

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Here’s what today’s most successful authors know about understanding their audience. I work with authors to empower them to reach more of their ideal customers, so they can build their audience and sell more books. The biggest mistake that I see, whether it is using Facebook ads, buying ads in newsletters, or doing email swaps is targeting the right audience. Understanding who you are targeting and why is critical to your success. The Audience The most critical part of any … [Read more...] about What Every Author Ought to Know About Understanding Their Audience