Today, according to Radicati email report in 2018, 281,100,000 emails were sent and received each day. By the end of 2019, the number of emails sent is supposed to increase to 293.6 billion per day. The number of emails sent will continue to increase by five percent each year. By 2021, email is expected to grow to 319.6 billion emails sent per day. First, these numbers are staggering. But, I am not surprised by the number of emails sent each day. Email is one of the most profitable marketing … [Read more...] about 5 Ways to Increase Email Open Rates
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How to Build Better Relationships with Email Marketing
Two of my favorite activities are meeting new people and maintaining relationships. Today, I focus a lot of my time on serving customers and establishing solid relationships. I believe, relationships are our most important asset. What separates direct marketing from other forms of marketing is the goal of direct marketing is to cultivate relationships with people all along the customer journey. Relationships are the key to building a solid customer base and long-term business. … [Read more...] about How to Build Better Relationships with Email Marketing
Build Your Email List With 4 Specific Facebook Ad Strategies
Today there are so many ways to build an email list it almost seems like the opportunities are endless. But what are the most effective strategies? With this article, we are going to look at using Facebook ads to build your email list. So, how can we get Facebook to become our marketing partner and leverage their hyper-targeted ad platform along with all of Facebook’s data to grow an email list? First, let’s look at the traditional direct marketing customer ascension path – … [Read more...] about Build Your Email List With 4 Specific Facebook Ad Strategies
How to Attract More Ideal Email Subscribers
I talk about the benefits of building an email list in many of my articles. And the reason why is because email is one of the most profitable marketing channels available today. But how do you increase the size of your email list? How do you get more email subscribers that are interested in reading and clicking the links in your emails? To build your email list, you need to create something of value and give it away in exchange for the person’s name and email address. The item you … [Read more...] about How to Attract More Ideal Email Subscribers
Why Email List Size Matters
Often, I am asked, “Why does the size of an email list matter?” To answer this question let’s think about magazines and how a successful magazine operates. Magazines build a list of subscribers, and then the number of subscribers determines the advertising rates and the magazine’s revenue earned. Email is very much like a magazine, except instead of people paying to be a subscriber for a magazine, people optin to your email list. Why Email Numbers Matter Open Rates– The … [Read more...] about Why Email List Size Matters