Did you know that according to the Campaign Monitor for the last 10 years email has generated the highest ROI for entrepreneurs and marketers? Not having an audience to read your books, or to interact and engage with is no fun. Not having an audience is also detrimental to your business. In fact, the single biggest difference between successful authors and authors who aren’t as successful is an audience. The good news is today anyone can build an email list and audience for their business. How … [Read more...] about How To Turn Your Email List Into An Active Audience
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5 Ways to Increase Email Open Rates
Today, according to Radicati email report in 2018, 281,100,000 emails were sent and received each day. By the end of 2019, the number of emails sent is supposed to increase to 293.6 billion per day. The number of emails sent will continue to increase by five percent each year. By 2021, email is expected to grow to 319.6 billion emails sent per day. First, these numbers are staggering. But, I am not surprised by the number of emails sent each day. Email is one of the most profitable marketing … [Read more...] about 5 Ways to Increase Email Open Rates
How to Build Better Relationships with Email Marketing
Two of my favorite activities are meeting new people and maintaining relationships. Today, I focus a lot of my time on serving customers and establishing solid relationships. I believe, relationships are our most important asset. What separates direct marketing from other forms of marketing is the goal of direct marketing is to cultivate relationships with people all along the customer journey. Relationships are the key to building a solid customer base and long-term business. … [Read more...] about How to Build Better Relationships with Email Marketing
7 Reasons Why Email Newsletters are the “New” Business Model
Recently, I read an article that talked about how companies from news organizations, non-profits, start-up solo-preneurs, and larger publishing companies were launching new businesses that were based on an email newsletter. The article even stated that so many new email newsletters are being created today that it is the “New” business model. I found this fascinating for several reasons! The article went on to talk about things like how to get started creating an email newsletter, … [Read more...] about 7 Reasons Why Email Newsletters are the “New” Business Model
Master Your Advertising with Lead Generation and Direct Sales
With direct marketing, you either try to sell your product or service directly, or you can generate leads. There are pros and cons to both strategies. In this article, we will analyze both options, so you can decide what strategy is best for you. Advertising for the Direct Sale Going for a direct sale simply means that there is no means of capturing any contact information, except for when the prospect purchases. All advertising is geared toward selling the product or service.If … [Read more...] about Master Your Advertising with Lead Generation and Direct Sales