Bob Dees is a retired 3-star Major General who is one of today’s top thought leaders on resilience. His mission in life is to teach individuals, businesses, and even nations how to become resilient. He believes that resilience is a skill that can be learned but is often not taught today. This past Saturday, I attended Bob’s resilience conference. The content Bob shared was thought-provoking and insightful. What made this conference significant to me is the timing. Four years ago, today, … [Read more...] about Embracing the Moments When Your Entire Life Changes
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The 5 Stages of the Buying Process
When developing sales strategies for your products and services, it is important to understand the five stages of the buying process. When you understand these five stages, it allows you to ask potential customers questions and then qualify the prospects based on where they are in the buying cycle. Also, by understanding where your prospect is within the buying cycle, it allows you to fine-tune your sales presentation to your potential client. Moreover, it allows you to advance them step by … [Read more...] about The 5 Stages of the Buying Process
How Effective is Your Email Marketing?
One of the first things I do when I start consulting with a business is to analyze their email marketing. How do you know if you are doing a good job with your email marketing efforts? There are 5 components of effective email marketing. Let’s look at each component in-depth. 1. Building the List The first step of any good email marketing campaign is increasing the size of the list. To build the list, you need a lead magnet.What type of lead magnet are you using to … [Read more...] about How Effective is Your Email Marketing?
Marketing Lessons from an Abandoned Cat
When I am working in my home office, often I’m distracted by a feline friend that is persistent and will not take “No” for an answer. When I first met this cat, somebody abandoned her at my sister’s work. The week prior, I told my sister that I was looking for a grey and white, female cat to match my male tuxedo cat. My wife and I looked for several weeks for a cat. We checked all the shelters, looked online, and made phone calls to people with kittens. We couldn’t find a grey … [Read more...] about Marketing Lessons from an Abandoned Cat
13 Email Marketing Insights That Will Inspire You
Can these short snippets of marketing wisdom inspire you to think differently about email marketing? These are some of the best quotes that I found about the power of email marketing. If you are not focusing on email marketing as a primary marketing channel, then you are missing out on a huge opportunity. After each quote, in green text, I share my thoughts and how to apply the quote to your business. — “I have literally built a multi-million-dollar business on the … [Read more...] about 13 Email Marketing Insights That Will Inspire You