direct marketing

2: Dr. Lisa Spiller: Learning from the Direct Marketing Legends

Show Notes On this podcast episode, Dr. Lisa Spiller is our extraordinary guest. She is a distinguished professor of marketing at Christopher Newport University. She is the person who initially taught me direct marketing. On this Publish to Thrive podcast episode, Lisa Spiller shares: -How she learned from many of the legendary marketers, who are in the Direct Marketing Hall of Fame, such as Martin Baier, Bob Stone, and many others. -How she got involved in direct … [Read more...] about 2: Dr. Lisa Spiller: Learning from the Direct Marketing Legends

Master Your Advertising with Lead Generation and Direct Sales

With direct marketing, you either try to sell your product or service directly, or you can generate leads. There are pros and cons to both strategies. In this article, we will analyze both options, so you can decide what strategy is best for you. Advertising for the Direct Sale Going for a direct sale simply means that there is no means of capturing any contact information, except for when the prospect purchases. All advertising is geared toward selling the product or service.If … [Read more...] about Master Your Advertising with Lead Generation and Direct Sales

What Every Author Ought to Know About Understanding Their Audience

Here’s what today’s most successful authors know about understanding their audience. I work with authors to empower them to reach more of their ideal customers, so they can build their audience and sell more books. The biggest mistake that I see, whether it is using Facebook ads, buying ads in newsletters, or doing email swaps is targeting the right audience. Understanding who you are targeting and why is critical to your success. The Audience The most critical part of any … [Read more...] about What Every Author Ought to Know About Understanding Their Audience

(Podcast) 3: Dr. Lisa Spiller- Shark Marketing On A Minnow’s Budget

[audio_player style="1" url="http%3A%2F%2Ftraffic.libsyn.com%2Fentrepreneurimpact%2FEntrepreneur-Impact-Episode_3_Dr_Lisa_Spiller_Shark_Marketing_On_A_Minnows_Budget.mp3"] Dr. Lisa Spiller is a full professor at Christopher Newport University. She is also the person that initially taught Charles about direct response marketing, while he was a student in her classes. Dr. Spiller talks about why entrepreneurs and small business owners should use a customer database to drive all of … [Read more...] about (Podcast) 3: Dr. Lisa Spiller- Shark Marketing On A Minnow’s Budget