Recently one Sunday morning, I turned on the radio while I was making breakfast. I heard this preacher who captivated my attention. I remembered listening to this same man on the radio many years ago. As I was listening, it occurred to me that this was an older gentleman, but his voice hadn’t changed in the 10 years since I last heard him. I quickly googled Ed Bousman and learned he died of cancer in 2011 at the age of 92 years old. I learned that his undergraduate degree was from a … [Read more...] about Forge Your Legacy – Your Dreams Can Live On, Even After You Die
Marketing
Marketing Lessons from an Abandoned Cat
When I am working in my home office, often I’m distracted by a feline friend that is persistent and will not take “No” for an answer. When I first met this cat, somebody abandoned her at my sister’s work. The week prior, I told my sister that I was looking for a grey and white, female cat to match my male tuxedo cat. My wife and I looked for several weeks for a cat. We checked all the shelters, looked online, and made phone calls to people with kittens. We couldn’t find a grey … [Read more...] about Marketing Lessons from an Abandoned Cat
15 Ways to Identify Your Customer’s Wants, Needs and Desires
The real secret to understanding your ideal customer is research. Research is invaluable when planning your business, writing a blog post, creating products for your business, or communicating with prospects and customers. In fact, almost every aspect of your business will benefit by taking the time to understand the wants, needs, and desires of your ideal customer. Understanding your customers will allow you to connect with them on many different levels emotionally, relate to … [Read more...] about 15 Ways to Identify Your Customer’s Wants, Needs and Desires
What Every Author Ought to Know About Understanding Their Audience
Here’s what today’s most successful authors know about understanding their audience. I work with authors to empower them to reach more of their ideal customers, so they can build their audience and sell more books. The biggest mistake that I see, whether it is using Facebook ads, buying ads in newsletters, or doing email swaps is targeting the right audience. Understanding who you are targeting and why is critical to your success. The Audience The most critical part of any … [Read more...] about What Every Author Ought to Know About Understanding Their Audience