With direct marketing, you either try to sell your product or service directly, or you can generate leads. There are pros and cons to both strategies. In this article, we will analyze both options, so you can decide what strategy is best for you. Advertising for the Direct Sale Going for a direct sale simply means that there is no means of capturing any contact information, except for when the prospect purchases. All advertising is geared toward selling the product or service.If … [Read more...] about Master Your Advertising with Lead Generation and Direct Sales
Lead Generation
15 Ways to Identify Your Customer’s Wants, Needs and Desires
The real secret to understanding your ideal customer is research. Research is invaluable when planning your business, writing a blog post, creating products for your business, or communicating with prospects and customers. In fact, almost every aspect of your business will benefit by taking the time to understand the wants, needs, and desires of your ideal customer. Understanding your customers will allow you to connect with them on many different levels emotionally, relate to … [Read more...] about 15 Ways to Identify Your Customer’s Wants, Needs and Desires