When I am working in my home office, often I’m distracted by a feline friend that is persistent and will not take “No” for an answer. When I first met this cat, somebody abandoned her at my sister’s work. The week prior, I told my sister that I was looking for a grey and white, female cat to match my male tuxedo cat. My wife and I looked for several weeks for a cat. We checked all the shelters, looked online, and made phone calls to people with kittens. We couldn’t find a grey … [Read more...] about Marketing Lessons from an Abandoned Cat
Direct Response Marketing
How to Improve Your Marketing By Organizing Your Customer Information
Last week I shared the 7 steps of a marketing plan. One of the most important components of a marketing plan is the Customer Persona Worksheet. The customer persona worksheet helps you keep the information about your customer in one place. Essentially it gives you a visual representation of your customer. This is super valuable for so many reasons. Here are just a few reasons why the Customer Persona Worksheet is beneficial: When you are writing copy, it helps you visualize … [Read more...] about How to Improve Your Marketing By Organizing Your Customer Information
What Every Author Ought to Know About Understanding Their Audience
Here’s what today’s most successful authors know about understanding their audience. I work with authors to empower them to reach more of their ideal customers, so they can build their audience and sell more books. The biggest mistake that I see, whether it is using Facebook ads, buying ads in newsletters, or doing email swaps is targeting the right audience. Understanding who you are targeting and why is critical to your success. The Audience The most critical part of any … [Read more...] about What Every Author Ought to Know About Understanding Their Audience
You Can Start A Publishing Business… Even if You Have Never Written A Book!
Over the years the publishing industry has changed. Over the last 10 years, with new technology like Amazon, Wordpress, email lists, Paypal, shopping carts, and membership software, anyone can now be a publisher. What is amazing is the same products that are being created today have been staples in the direct marketing world since the 1920s. And even before, the book the Little Leather Library was published in 1916 and sold 40,000,000 copies in 5 years via mail order, magazines were … [Read more...] about You Can Start A Publishing Business… Even if You Have Never Written A Book!