Today, according to Radicati email report in 2018, 281,100,000 emails were sent and received each day. By the end of 2019, the number of emails sent is supposed to increase to 293.6 billion per day. The number of emails sent will continue to increase by five percent each year. By 2021, email is expected to grow to 319.6 billion emails sent per day. First, these numbers are staggering. But, I am not surprised by the number of emails sent each day. Email is one of the most profitable marketing … [Read more...] about 5 Ways to Increase Email Open Rates
email marketing metrics
Why Email List Size Matters
Often, I am asked, “Why does the size of an email list matter?” To answer this question let’s think about magazines and how a successful magazine operates. Magazines build a list of subscribers, and then the number of subscribers determines the advertising rates and the magazine’s revenue earned. Email is very much like a magazine, except instead of people paying to be a subscriber for a magazine, people optin to your email list. Why Email Numbers Matter Open Rates– The … [Read more...] about Why Email List Size Matters