I talk about the benefits of building an email list in many of my articles. And the reason why is because email is one of the most profitable marketing channels available today. But how do you increase the size of your email list? How do you get more email subscribers that are interested in reading and clicking the links in your emails? To build your email list, you need to create something of value and give it away in exchange for the person’s name and email address. The item you … [Read more...] about How to Attract More Ideal Email Subscribers
email list
Why Email List Size Matters
Often, I am asked, “Why does the size of an email list matter?” To answer this question let’s think about magazines and how a successful magazine operates. Magazines build a list of subscribers, and then the number of subscribers determines the advertising rates and the magazine’s revenue earned. Email is very much like a magazine, except instead of people paying to be a subscriber for a magazine, people optin to your email list. Why Email Numbers Matter Open Rates– The … [Read more...] about Why Email List Size Matters