Recently one Sunday morning, I turned on the radio while I was making breakfast. I heard this preacher who captivated my attention. I remembered listening to this same man on the radio many years ago. As I was listening, it occurred to me that this was an older gentleman, but his voice hadn’t changed in the 10 years since I last heard him. I quickly googled Ed Bousman and learned he died of cancer in 2011 at the age of 92 years old. I learned that his undergraduate degree was from a … [Read more...] about Forge Your Legacy – Your Dreams Can Live On, Even After You Die
audience building
Here’s the Truth About Advocating For Your Audience
When building an engaged author-audience, there are 3 main components. Audience– The audience is whom you are targeting. This is the most important part of any marketing campaign and can represent between 40-60% of the success of a campaign.Offer – The offer is the second most important component of a marketing campaign. The offer is how you present the products and services that you sell. Offers can be presented in different ways. Creating an offer that solves your audience’s wants, … [Read more...] about Here’s the Truth About Advocating For Your Audience