When racecar drivers lose control of the car, they are taught to look where they want the car to go, not to look at the wall. By looking where they want the car to go, they naturally steer the car away from the wall. Life is the same way. We don't have control over as many things as we often think we do. Life happens, rarely does it go exactly as we plan. But no matter what happens, we can control our actions and how we respond to situations and the events … [Read more...] about Decide to Lead, Be More Creative and Innovate
Writing
7 Reasons Why Email Newsletters are the “New” Business Model
Recently, I read an article that talked about how companies from news organizations, non-profits, start-up solo-preneurs, and larger publishing companies were launching new businesses that were based on an email newsletter. The article even stated that so many new email newsletters are being created today that it is the “New” business model. I found this fascinating for several reasons! The article went on to talk about things like how to get started creating an email newsletter, … [Read more...] about 7 Reasons Why Email Newsletters are the “New” Business Model
Here’s the Truth About Advocating For Your Audience
When building an engaged author-audience, there are 3 main components. Audience– The audience is whom you are targeting. This is the most important part of any marketing campaign and can represent between 40-60% of the success of a campaign.Offer – The offer is the second most important component of a marketing campaign. The offer is how you present the products and services that you sell. Offers can be presented in different ways. Creating an offer that solves your audience’s wants, … [Read more...] about Here’s the Truth About Advocating For Your Audience