Did you know that according to the Campaign Monitor for the last 10 years email has generated the highest ROI for entrepreneurs and marketers? Not having an audience to read your books, or to interact and engage with is no fun. Not having an audience is also detrimental to your business. In fact, the single biggest difference between successful authors and authors who aren’t as successful is an audience. The good news is today anyone can build an email list and audience for their business. How … [Read more...] about How To Turn Your Email List Into An Active Audience
Publishing
Here’s the Truth About Advocating For Your Audience
When building an engaged author-audience, there are 3 main components. Audience– The audience is whom you are targeting. This is the most important part of any marketing campaign and can represent between 40-60% of the success of a campaign.Offer – The offer is the second most important component of a marketing campaign. The offer is how you present the products and services that you sell. Offers can be presented in different ways. Creating an offer that solves your audience’s wants, … [Read more...] about Here’s the Truth About Advocating For Your Audience
You Can Start A Publishing Business… Even if You Have Never Written A Book!
Over the years the publishing industry has changed. Over the last 10 years, with new technology like Amazon, Wordpress, email lists, Paypal, shopping carts, and membership software, anyone can now be a publisher. What is amazing is the same products that are being created today have been staples in the direct marketing world since the 1920s. And even before, the book the Little Leather Library was published in 1916 and sold 40,000,000 copies in 5 years via mail order, magazines were … [Read more...] about You Can Start A Publishing Business… Even if You Have Never Written A Book!
How to Create Revenue Opportunities From A Non-Fiction Book.
Many non-fiction authors ask the question “How much money will my book earn?” While a book can generate income from people purchasing the book, this is not the only revenue a book can earn. Often the book opens doors for the author to earn money from the book that is not based on how many books are sold. The book creates more opportunities for the author to develop various income streams from the book. The correct question to ask is “How many different revenue streams can I create based on my … [Read more...] about How to Create Revenue Opportunities From A Non-Fiction Book.