Here’s what today’s most successful authors know about understanding their audience. I work with authors to empower them to reach more of their ideal customers, so they can build their audience and sell more books. The biggest mistake that I see, whether it is using Facebook ads, buying ads in newsletters, or doing email swaps is targeting the right audience. Understanding who you are targeting and why is critical to your success. The Audience The most critical part of any … [Read more...] about What Every Author Ought to Know About Understanding Their Audience
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10 Life Lessons I Learned After Experiencing Life’s Greatest Joy and Most Devastating Challenge
Over the last six years of my life, I have experienced my greatest joy and my most devastating challenge. The biggest joy was welcoming my son, Thomas, into the world upon his birth. The biggest challenge that I have ever faced in life is my son being born with congenital heart disease. Congenital heart disease affects 1 out of every 100 babies born today. It is the most common birth defect, and more children die from congenital heart disease than cancer or any other cause of childhood … [Read more...] about 10 Life Lessons I Learned After Experiencing Life’s Greatest Joy and Most Devastating Challenge
You Can Start A Publishing Business… Even if You Have Never Written A Book!
Over the years the publishing industry has changed. Over the last 10 years, with new technology like Amazon, Wordpress, email lists, Paypal, shopping carts, and membership software, anyone can now be a publisher. What is amazing is the same products that are being created today have been staples in the direct marketing world since the 1920s. And even before, the book the Little Leather Library was published in 1916 and sold 40,000,000 copies in 5 years via mail order, magazines were … [Read more...] about You Can Start A Publishing Business… Even if You Have Never Written A Book!
How to Create Revenue Opportunities From A Non-Fiction Book.
Many non-fiction authors ask the question “How much money will my book earn?” While a book can generate income from people purchasing the book, this is not the only revenue a book can earn. Often the book opens doors for the author to earn money from the book that is not based on how many books are sold. The book creates more opportunities for the author to develop various income streams from the book. The correct question to ask is “How many different revenue streams can I create based on my … [Read more...] about How to Create Revenue Opportunities From A Non-Fiction Book.
Why Email List Size Matters
Often, I am asked, “Why does the size of an email list matter?” To answer this question let’s think about magazines and how a successful magazine operates. Magazines build a list of subscribers, and then the number of subscribers determines the advertising rates and the magazine’s revenue earned. Email is very much like a magazine, except instead of people paying to be a subscriber for a magazine, people optin to your email list. Why Email Numbers Matter Open Rates– The … [Read more...] about Why Email List Size Matters