With direct marketing, you either try to sell your product or service directly, or you can generate leads. There are pros and cons to both strategies. In this article, we will analyze both options, so you can decide what strategy is best for you. Advertising for the Direct Sale Going for a direct sale simply means that there is no means of capturing any contact information, except for when the prospect purchases. All advertising is geared toward selling the product or service.If … [Read more...] about Master Your Advertising with Lead Generation and Direct Sales
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Here’s the Truth About Advocating For Your Audience
When building an engaged author-audience, there are 3 main components. Audience– The audience is whom you are targeting. This is the most important part of any marketing campaign and can represent between 40-60% of the success of a campaign.Offer – The offer is the second most important component of a marketing campaign. The offer is how you present the products and services that you sell. Offers can be presented in different ways. Creating an offer that solves your audience’s wants, … [Read more...] about Here’s the Truth About Advocating For Your Audience