On the Spotlight on Your Book and Business, Becky Norwood interviews, Charles George about: How direct and brand marketing have merged to be called marketingThe difference between customer acquisition and customer retention and why a thriving business needs bothThe power of Facebook adsWhy email marketing is one of the most profitable marketing channels for small businessesTypes of emails to send and whenWhy you want your marketing to resemble a sitcom versus a blockbuster moviewhy life and … [Read more...] about Spotlight Publishing Showcase – Interviews Charles George