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The Timeless Principles of Direct Response Publishing
Direct response marketing combined with the principles of publishing has been proven and perfected for over 100 years.
Direct marketing was first used to sell books around the 1920’s starting with the book “The Little Leather Library” that sold 40,000,000 copies in the first five years.
Soon afterward, The Book of the Month Club started with 4,000 subscribers and within 20 years had more than 550,000 subscribers.
Direct marketing combined with publishing continued to improve in the 1950-60s.
In the 1960’s, Eugene Schwartz was the first person to promote a book that leveraged the author’s expertise into other types of publishing ventures. This created additional sources of revenue that allowed the author to be paid over and over again.
Throughout the 80s and 90s, direct response publishing continued to be perfected as more companies from publishers to solopreneurs embraced these proven principles to sell more books, generate revenue and build a lifestyle brand.
Today with digital media, anyone can be a publisher and build an audience. Results can be achieved faster and quicker than ever before.
Authors today do not need to sell the number of books as The Little Leather Library or the Book of the Month Club to succeed and build a lifestyle brand based on their book.
What Are The Steps To Building A Brand With Publishing and Direct Marketing?
How Do You Build Your Audience?
Do You Think Email is Dead?
According to the Direct Marketing Association, email marketing yields a 4,300% return on investment for businesses in the United States.
ExactTarget reports for every $1 spent on email marketing, the average return on investment is $44.25.
One of the most profitable ways to build your audience is to increase the size of your email list.
Before I met Charles, I was floundering in trying to market my books. I’m not floundering anymore. Charles has changed how I see marketing. What’s amazing is that every week when we meet is like Shark Tank. Charles is a real-life shark to me and having him on my team, I’ve seen how not only my business has grown, but also how I approach it. He’s helped me find my audience, grow my list, and shift my paradigm from one close to giving up to one that is excited about the future. Thanks, Charles, for believing in me!
Tina GlasneckTina Glasneck, USA Today Bestselling Author
I have had the pleasure of learning about Charles’ passion for marketing and IT resources that can be utilized to further a marketing mission. Charles is a problem solver and an innovator. His goal is to analyze functions and to find ways to make them more successful and efficient. To those who want to continue to do things the way they have always been done it may be a bit of a shock. But to those who wish to move things forward, it will be a breath of fresh air. I find this refreshing and energizing. I also want to speak to Charles’ ability to relate to people. Charles sees everyone as a friend and folks respond positively to his gentle and kind nature.
Rita RalstonExecutive Director, Ronald McDonald House of Charlottesville, VA
I started working with Charles in 2015 after I quit my full-time job to launch a new career as an author. I had no published books, no social media presence, no email list, no audience, and no website. Just a dream + Charles. Two years later, my work ethic + Charles’ marketing knowledge = a successful author career with over 15 published novels, an email list of 25,000 hungry readers, and paychecks double or triple the size of my engineer husband’s. I wrote the books, but Charles helped me implement the online marketing strategies that made me a six-figure author. Now Charles is helping me with a new venture, a second business where I teach other authors how to achieve six-figure success. Again: my products + Charles’ marketing = profit. If you have the work ethic but need the marketing expertise for the modern day marketplace, I highly recommend you hire Charles him + your business = success! I’m a writer, not a mathematician, but adding Charles to the equation just makes sense.
Lee SavinoLee Savino, USA Today Bestselling Author
Thank you, as always, for your support! You have always been a big contributor to my confidence and my dreams. I appreciate it so much!
Marilyn KiesterPresident, Find Your Voice Pediatric Speech
Every time I walk away from our meetings my appreciation for Charles grows. His vision of the migration path from Suspect to Prospect to Customer to Loyal Customer to Advocate and his direct marketing knowledge of how to build an automated system to realize the project inspires my continued confidence. He is one of my heroes and a role model, as well. Unlike his painting over his desk of a tiger; I see him as a lion. I’m proud to be a member of his pride.
Gayle TurnerPresident, Storytellers Channel
"I'm officially naming Charles "The Facebook Wizard!"
Shannah Murphy PearsallSocial Media Manager, Mended Little Hearts National Organization
I have known Charles for almost two decades now. My relationship with him has changed. Our relationship began as his college professor, academic advisor, and mentor. However, over the years, I began to tap Charles’ great energy and expertise in digital, social, text, and mobile marketing. He is on the cutting edge! He provided valuable contributions to my 4/e of my textbook Direct, Digital, and Data-Driven Marketing. To put it bluntly, Charles knows his stuff and has what it takes to get the job done, and done well. I could go on and on about Charles. I could address his work ethic, communication skills, self-motivation, time management skills, etc.
Dr. Lisa SpillerDistinguished Professor of Marketing, Christopher Newport University
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