database marketing

(Podcast) 3: Dr. Lisa Spiller- Shark Marketing On A Minnow’s Budget

[audio_player style="1" url="http%3A%2F%2Ftraffic.libsyn.com%2Fentrepreneurimpact%2FEntrepreneur-Impact-Episode_3_Dr_Lisa_Spiller_Shark_Marketing_On_A_Minnows_Budget.mp3"] Dr. Lisa Spiller is a full professor at Christopher Newport University. She is also the person that initially taught Charles about direct response marketing, while he was a student in her classes. Dr. Spiller talks about why entrepreneurs and small business owners should use a customer database to drive all of … [Read more...] about (Podcast) 3: Dr. Lisa Spiller- Shark Marketing On A Minnow’s Budget

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