Bob Stone

2: Dr. Lisa Spiller: Learning from the Direct Marketing Legends

Show Notes On this podcast episode, Dr. Lisa Spiller is our extraordinary guest. She is a distinguished professor of marketing at Christopher Newport University. She is the person who initially taught me direct marketing. On this Publish to Thrive podcast episode, Lisa Spiller shares: -How she learned from many of the legendary marketers, who are in the Direct Marketing Hall of Fame, such as Martin Baier, Bob Stone, and many others. -How she got involved in direct … [Read more...] about 2: Dr. Lisa Spiller: Learning from the Direct Marketing Legends

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