Over the years the publishing industry has changed. Over the last 10 years, with new technology like Amazon, Wordpress, email lists, Paypal, shopping carts, and membership software, anyone can now be a publisher. What is amazing is the same products that are being created today have been staples in the direct marketing world since the 1920s. And even before, the book the Little Leather Library was published in 1916 and sold 40,000,000 copies in 5 years via mail order, magazines were … [Read more...] about You Can Start A Publishing Business… Even if You Have Never Written A Book!
Newsletter Marketing
Why Email List Size Matters
Often, I am asked, “Why does the size of an email list matter?” To answer this question let’s think about magazines and how a successful magazine operates. Magazines build a list of subscribers, and then the number of subscribers determines the advertising rates and the magazine’s revenue earned. Email is very much like a magazine, except instead of people paying to be a subscriber for a magazine, people optin to your email list. Why Email Numbers Matter Open Rates– The … [Read more...] about Why Email List Size Matters