Two of my favorite activities are meeting new people and maintaining relationships. Today, I focus a lot of my time on serving customers and establishing solid relationships. I believe, relationships are our most important asset. What separates direct marketing from other forms of marketing is the goal of direct marketing is to cultivate relationships with people all along the customer journey. Relationships are the key to building a solid customer base and long-term business. … [Read more...] about How to Build Better Relationships with Email Marketing
Marketing Systems
How to Improve Your Marketing By Organizing Your Customer Information
Last week I shared the 7 steps of a marketing plan. One of the most important components of a marketing plan is the Customer Persona Worksheet. The customer persona worksheet helps you keep the information about your customer in one place. Essentially it gives you a visual representation of your customer. This is super valuable for so many reasons. Here are just a few reasons why the Customer Persona Worksheet is beneficial: When you are writing copy, it helps you visualize … [Read more...] about How to Improve Your Marketing By Organizing Your Customer Information