List Building

Often, I am asked, “Why does the size of an email list matter?”  To answer this question let’s think about magazines and how a successful magazine operates. Magazines build a list of subscribers, and then the number of subscribers determines the advertising rates and the magazine’s revenue earned. Email is very much like a magazine, except instead of people paying to be a subscriber for a magazine, people optin to your email list. Why Email Numbers Matter Open Rates– The … [Read more...] about Why Email List Size Matters