Last week I shared the 7 steps of a marketing plan. One of the most important components of a marketing plan is the Customer Persona Worksheet. The customer persona worksheet helps you keep the information about your customer in one place. Essentially it gives you a visual representation of your customer. This is super valuable for so many reasons. Here are just a few reasons why the Customer Persona Worksheet is beneficial: When you are writing copy, it helps you visualize … [Read more...] about How to Improve Your Marketing By Organizing Your Customer Information
Facebook Marketing
Build Your Email List With 4 Specific Facebook Ad Strategies
Today there are so many ways to build an email list it almost seems like the opportunities are endless. But what are the most effective strategies? With this article, we are going to look at using Facebook ads to build your email list. So, how can we get Facebook to become our marketing partner and leverage their hyper-targeted ad platform along with all of Facebook’s data to grow an email list? First, let’s look at the traditional direct marketing customer ascension path – … [Read more...] about Build Your Email List With 4 Specific Facebook Ad Strategies