Today there are so many ways to build an email list it almost seems like the opportunities are endless. But what are the most effective strategies? With this article, we are going to look at using Facebook ads to build your email list. So, how can we get Facebook to become our marketing partner and leverage their hyper-targeted ad platform along with all of Facebook’s data to grow an email list? First, let’s look at the traditional direct marketing customer ascension path – … [Read more...] about Build Your Email List With 4 Specific Facebook Ad Strategies
How to Attract More Ideal Email Subscribers
I talk about the benefits of building an email list in many of my articles. And the reason why is because email is one of the most profitable marketing channels available today. But how do you increase the size of your email list? How do you get more email subscribers that are interested in reading and clicking the links in your emails? To build your email list, you need to create something of value and give it away in exchange for the person’s name and email address. The item you … [Read more...] about How to Attract More Ideal Email Subscribers
What Every Author Ought to Know About Understanding Their Audience
Here’s what today’s most successful authors know about understanding their audience. I work with authors to empower them to reach more of their ideal customers, so they can build their audience and sell more books. The biggest mistake that I see, whether it is using Facebook ads, buying ads in newsletters, or doing email swaps is targeting the right audience. Understanding who you are targeting and why is critical to your success. The Audience The most critical part of any … [Read more...] about What Every Author Ought to Know About Understanding Their Audience
The Timeless Principles of Direct Response Publishing
Direct response publishing principles are timeless. They started in the 1920's with the Book of The Month Club, were improved in the 1950-60s, and continued to be perfected throughout and 80s and 90s. Today with digital media anyone can be a publisher. … [Read more...] about The Timeless Principles of Direct Response Publishing
Why Email List Size Matters
Often, I am asked, “Why does the size of an email list matter?” To answer this question let’s think about magazines and how a successful magazine operates. Magazines build a list of subscribers, and then the number of subscribers determines the advertising rates and the magazine’s revenue earned. Email is very much like a magazine, except instead of people paying to be a subscriber for a magazine, people optin to your email list. Why Email Numbers Matter Open Rates– The … [Read more...] about Why Email List Size Matters