Recently, I read an article that talked about how companies from news organizations, non-profits, start-up solo-preneurs, and larger publishing companies were launching new businesses that were based on an email newsletter. The article even stated that so many new email newsletters are being created today that it is the “New” business model. I found this fascinating for several reasons! The article went on to talk about things like how to get started creating an email newsletter, … [Read more...] about 7 Reasons Why Email Newsletters are the “New” Business Model
Master Your Advertising with Lead Generation and Direct Sales
With direct marketing, you either try to sell your product or service directly, or you can generate leads. There are pros and cons to both strategies. In this article, we will analyze both options, so you can decide what strategy is best for you. Advertising for the Direct Sale Going for a direct sale simply means that there is no means of capturing any contact information, except for when the prospect purchases. All advertising is geared toward selling the product or service.If … [Read more...] about Master Your Advertising with Lead Generation and Direct Sales
How to Improve Your Marketing By Organizing Your Customer Information
Last week I shared the 7 steps of a marketing plan. One of the most important components of a marketing plan is the Customer Persona Worksheet. The customer persona worksheet helps you keep the information about your customer in one place. Essentially it gives you a visual representation of your customer. This is super valuable for so many reasons. Here are just a few reasons why the Customer Persona Worksheet is beneficial: When you are writing copy, it helps you visualize … [Read more...] about How to Improve Your Marketing By Organizing Your Customer Information
15 Ways to Identify Your Customer’s Wants, Needs and Desires
The real secret to understanding your ideal customer is research. Research is invaluable when planning your business, writing a blog post, creating products for your business, or communicating with prospects and customers. In fact, almost every aspect of your business will benefit by taking the time to understand the wants, needs, and desires of your ideal customer. Understanding your customers will allow you to connect with them on many different levels emotionally, relate to … [Read more...] about 15 Ways to Identify Your Customer’s Wants, Needs and Desires
Here’s the Truth About Advocating For Your Audience
When building an engaged author-audience, there are 3 main components. Audience– The audience is whom you are targeting. This is the most important part of any marketing campaign and can represent between 40-60% of the success of a campaign.Offer – The offer is the second most important component of a marketing campaign. The offer is how you present the products and services that you sell. Offers can be presented in different ways. Creating an offer that solves your audience’s wants, … [Read more...] about Here’s the Truth About Advocating For Your Audience