Case Study: Financial Analyst Writes His First Science Fiction Novel, Focuses on Building His Email List, Launches His Second Book to a Legion of Raving Fans, and Then Lands on Amazon’s Best Seller List. Thomas Webb is a financial analyst, who helps people plan for their future. Part of Thomas’ job is to crunch numbers each day. What Thomas learned over the last several months is how to plan for his own future as an author and how to grow his audience every day. He has learned the … [Read more...] about Case Study: Thomas Webb- Building An Audience of Raving Fans
How To Turn Your Email List Into An Active Audience
Did you know that according to the Campaign Monitor for the last 10 years email has generated the highest ROI for entrepreneurs and marketers? Not having an audience to read your books, or to interact and engage with is no fun. Not having an audience is also detrimental to your business. In fact, the single biggest difference between successful authors and authors who aren’t as successful is an audience. The good news is today anyone can build an email list and audience for their business. How … [Read more...] about How To Turn Your Email List Into An Active Audience
Improvise, Adapt, and Overcome
5 Ways to Increase Email Open Rates
Today, according to Radicati email report in 2018, 281,100,000 emails were sent and received each day. By the end of 2019, the number of emails sent is supposed to increase to 293.6 billion per day. The number of emails sent will continue to increase by five percent each year. By 2021, email is expected to grow to 319.6 billion emails sent per day. First, these numbers are staggering. But, I am not surprised by the number of emails sent each day. Email is one of the most profitable marketing … [Read more...] about 5 Ways to Increase Email Open Rates
How to Build Better Relationships with Email Marketing
Two of my favorite activities are meeting new people and maintaining relationships. Today, I focus a lot of my time on serving customers and establishing solid relationships. I believe, relationships are our most important asset. What separates direct marketing from other forms of marketing is the goal of direct marketing is to cultivate relationships with people all along the customer journey. Relationships are the key to building a solid customer base and long-term business. … [Read more...] about How to Build Better Relationships with Email Marketing