When I first met Tina Glasneck, she was a USA Today Best-Selling author. She was speaking at an author’s conference about email marketing. We talked for much of the day about our businesses, opportunities, and challenges. Toward the end of the day, Tina mentioned that even though she had an email list of 30,000, she was not getting a lot of engagement or generating a lot of revenue from the list. I found this fascinating and became curious about how a list this size was not generating … [Read more...] about (Case Study) Tina Glasneck From Close to Giving Up To Amazon Best Selling Author and Speaking at Dragoncon
Does Your Welcome Email Connect You and Your Subscribers?
When you first meet someone, what do you normally do? Do you look them in the eye? Do you greet them and say, “Hello”? Do you shake their hand and then start a conversation? Or do you look down, mumble something under your breath, and then choose to continue focusing on your work? Or even worse, do you choose to ignore the person entirely? Hopefully not...this is terrible! Today, technology gives us the opportunity to connect with people and build … [Read more...] about Does Your Welcome Email Connect You and Your Subscribers?
Embracing the Moments When Your Entire Life Changes
Bob Dees is a retired 3-star Major General who is one of today’s top thought leaders on resilience. His mission in life is to teach individuals, businesses, and even nations how to become resilient. He believes that resilience is a skill that can be learned but is often not taught today. This past Saturday, I attended Bob’s resilience conference. The content Bob shared was thought-provoking and insightful. What made this conference significant to me is the timing. Four years ago, today, … [Read more...] about Embracing the Moments When Your Entire Life Changes
13 Email Marketing Insights That Will Inspire You
Can these short snippets of marketing wisdom inspire you to think differently about email marketing? These are some of the best quotes that I found about the power of email marketing. If you are not focusing on email marketing as a primary marketing channel, then you are missing out on a huge opportunity. After each quote, in green text, I share my thoughts and how to apply the quote to your business. — “I have literally built a multi-million-dollar business on the … [Read more...] about 13 Email Marketing Insights That Will Inspire You
Case Study: Kelli Kelley – Purpose Driven to Support Families with Medically Fragile Babies
When I first met Kelli Kelley, I interviewed her on the Walking With Families podcast, that I co-created with the Ronald McDonald of Charlottesville, VA. What immediately stood out was Kelli’s passion for helping families in the neonatal intensive care unit (NICU). Kelli took her own NICU experience, created a nationally recognized non-profit, Hand to Hold, and is now a thought-leader in this space. As I got to know Kelli, I began to learn more about her organization and her … [Read more...] about Case Study: Kelli Kelley – Purpose Driven to Support Families with Medically Fragile Babies