Recently one Sunday morning, I turned on the radio while I was making breakfast. I heard this preacher who captivated my attention. I remembered listening to this same man on the radio many years ago. As I was listening, it occurred to me that this was an older gentleman, but his voice hadn’t changed in the 10 years since I last heard him. I quickly googled Ed Bousman and learned he died of cancer in 2011 at the age of 92 years old. I learned that his undergraduate degree was from a … [Read more...] about Forge Your Legacy – Your Dreams Can Live On, Even After You Die
Content Marketing
How far in advance do you plan your content?
“How far in advance do you plan your content?” is a question many of my clients ask me. It is a good question. Here is the reality, some people create their content and then publish it immediately. Other people plan and then create their content meticulously weeks and months in advance. It takes time to adjust to planning and then creating content in advance, but like anything with practice, it becomes easier, and you get better. Planning your content is helpful for several … [Read more...] about How far in advance do you plan your content?
How to Attract More Ideal Email Subscribers
I talk about the benefits of building an email list in many of my articles. And the reason why is because email is one of the most profitable marketing channels available today. But how do you increase the size of your email list? How do you get more email subscribers that are interested in reading and clicking the links in your emails? To build your email list, you need to create something of value and give it away in exchange for the person’s name and email address. The item you … [Read more...] about How to Attract More Ideal Email Subscribers