Can these short snippets of marketing wisdom inspire you to think differently about email marketing?
These are some of the best quotes that I found about the power of email marketing. If you are not focusing on email marketing as a primary marketing channel, then you are missing out on a huge opportunity.
After each quote, in green text, I share my thoughts and how to apply the quote to your business.
“I have literally built a multi-million-dollar business on the strength of my email list. Ninety percent of my income comes from it. Even today, my email list is still my number one business priority—and asset.”
Michael Hyatt helps overwhelmed high achievers win at work, succeed at life, and lead with confidence. www.MichaelHyatt.com
Your customer database is your business’ most valuable asset, followed by your list of prospects. With online marketing, the most powerful marketing asset is your email list. As your list grows, and you cultivate the relationships with your list, it provides the opportunity to communicate on a one to many relationships that can scale.
“Without a doubt, our email list is the best investment we’ve ever made.” -Douglas Karr
Douglas Karr is the founder of the Martech Zone and recognized marketing technology expert. His agency specializes in assisting marketing technology companies with their inbound marketing.
Building an email list requires an investment of time and money. Building the list requires money. Cultivating email relationships requires providing valuable content consistently over time.
“When I started this blog, I made the newbie mistake of not including a way to accumulate email addresses. No newsletter, no opt-in form – nothing.”
– Pat Flynn
Patt Flynn started Smart Passive Income a resource to teach you proven strategies for running an online business and optimizing it for passive income. www.smartpassiveincome.com
When you start a new business, one of the first activities should be to start building your email list. Having an email list of 1,000 people with an average open rate of 30% gives you an audience of 300 people who read your emails regularly. Having an email list of 10,000 people and the same 30% open rate gives you 3,000 people who are reading your emails. Email gives you the ability to cultivate relationships at scale.
“The biggest social media mistake I’ve ever made. Email matters. People don’t change their email addresses. Facebook, Twitter, Google+, people join and drop that pretty often. But changing your email address is a hassle.”
Jon Acuff is the New York Times Bestselling author of six books. He’s helped some of the biggest brands in the world tell their story, including The Home Depot, Bose, Staples, and the Dave Ramsey Team. www.JohnAcuff.com
Today, some people do have multiple email addresses, but what is important is providing value in the emails that you send. Are you spamming your list with offer after offer without providing value? Or are you delivering value and then making an offer after you have started establishing a relationship? Are you focused on building trust?
“Email has an ability many channels don’t: creating valuable, personal touches – at scale.”
David Newman works with executives and entrepreneurs who want to position themselves as thought-leaders and generate MORE leads, BETTER prospects and BIGGER sales. https://www.doitmarketing.com
This is one of my favorite quotes. As I mentioned earlier, email presents the opportunity to build relationships like few other channels do. Plus, the cost of communicating with an email list is far less expensive than any other channel.
“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”
Relationships! Relationships! Relationships! Are you delivering on your promises? Are you providing content that your list finds valuable? The goal of any direct marketing campaign is to build relationships with prospects and customers. The relationship and value provided in the offers are why customers will ascend through the customer journey.
“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.”
Karl Murray is a digital marketer specializing in Email Marketing since 2001 and is the founder of Send.ie.
Your emails should provide value, so subscribers look forward to receiving your emails. The most valuable people on your customer list aren’t the people who just became customers. It is the people who have been customers for a long time, who have had a good experience, and who purchase from you on a regular basis. These are the most valuable customers. These are the customers who have the highest value to your business. So, yes, new people on your list may have a higher response rate in the first 90 days, but ask yourself these two questions.
“How can I provide value so that prospects will become long term customers?”
“How can I build stronger relationships with my list?
“If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.”
Erik Harbison businesses develop marketing-focused curriculum and marketing-specific career development programs.
Social media is great for introductions and for initially meeting people. Email is better at continuing the conversation and building deeper relationships.
“When you have written your headline, you have spent eighty cents out of your dollar.”
David Ogilvy was an advertising tycoon, founder of Ogilvy & Mather, and known as the “Father of Advertising.”
The headline is the most important copy in any writing online. A good headline will get people to read a blog post, open an email, or consume a piece of content such as listen to a podcast episode. The more time you invest in writing the headline, then, the more people will consume the content. With email, the subject line has a huge impact on how many people open an email.
“If you are not seeing the email channel as a money-making machine, you have the wrong strategy.”
Hans Smellinckx is a passionate speaker & thought leader with more than 20 years of experience in award-winning marketing, sales, and digital transformation.
Email is simply the most profitable marketing channel today. Statistically, email is more profitable than any other marketing channel, either online or offline. Every marketing channel can be profitable for a business if done correctly. But email is the most profitable channel across all channels. If you are going to choose one channel to market your business, then focus on email.
“To not have an email address is the digital equivalent of being homeless. Without it, you can’t shop online, bank online or engage with social media.” -Dela Quist
Dela is an internationally renowned email marketing thought leader who uses innovative data analysis to challenge many of the myths and preconceptions in the industry. He pioneered email as a marketing channel back in the 1990s. https://www.alchemyworx.com
I like this quote because it puts the importance of an email address in perspective. Without it, you may be able to surf the web, but doing anything of significance online requires an email address.
“A bad email reputation is like a hangover: hard to get rid of and it makes everything else hurt.”
What type of emails do you send to your list? Have you ever thought about your sender reputation as an email marketer? How often are you sending emails? What is your average email open rate, your click-through rate? What percentage of people unsubscribe from your list each month? How many people mark your emails as spam? Have the Internet service providers flagged your account, or have they marked your account as sending quality emails? The answers to these questions affect your email sender reputation.
“Reaching the inbox isn’t your goal – engaging people is.”
Having an email list is important but having an engaged email list is critical to your success online. It is one thing for someone to opt-in to your email list, but how are you building relationships with the list? Are subscribers opening your emails and clicking on the links? Are they purchasing products and services? Cultivating relationships with your email list is one of the most important activities for building your business.
Today, when it comes to building your audience one of the most profitable marketing channels is email.
According to the Direct Marketing Association, email marketing yields a 4,300% return on investment for businesses in the United States.
ExactTarget reports for every $1 spent on email marketing, the average return on investment is $44.25.
One of the most profitable ways to build your audience is to increase the size of your email list.